LCD (Liquid Crystal Display) technology represents the cutting edge of the flat screen  market, and produces an image by passing white light  through a crystal. The crystal then lights up and provides the colour of each pixel, reproducing the final image. Originally used mostly in IT, the process was progressively developed to make  televisions with unbeatable value for money.


Exceptional image quality: LCD screens use light to produce an image with excellent clarity and stability. Furthermore, the visual comfort has been optimised , reducing visual fatigue.

Versatile screens: LCD screens are resistant to marks that may produce frozen images. It is therefore particularly well suited to video conferencing.


Low energy consumption: cheaper than plasma screens in terms of electricity consumption. They also have an average lifetime of 50,000 hours (which translates into 42 years based on the 2009 average viewing time of 3 hours 12 minutes).